Apple gains ground on Samsung's smartphone market share

If you use a Samsung smartphone, you might soon be in the minority.

Apple is gaining ground on Samsung for global smartphone market share. Despite launching new S6 models this quarter, Samsung’s market share decreased to 21.9% compared with 26.2% during the same period in 2014, according to data from Gartner Research.

Conversely, Apple’s market share increased to 14.6% compared with 12.2% last year. Backed by a strong second quarter, during which iPhone sales increased 36% compared with last year, Apple is poised to gain even more ground after September, the month when it typically introduces new smartphones.

The iPhone 6S

The latest rumors indicate Apple will unveil the iPhone 6S on September 9 and put the device on sale on September 18.

The iPhone 6S is expected to be 4.7 inches, like previous iterations of the iPhone. Apple is also expected to debut a larger 5.5-inch iPhone 6S Plus option to compete with Samsung’s large-format Edge and Note devices.

Who else?

Huawei’s influence over the Chinese market increased this quarter. The company’s global market share increased to 7.8%, compared with 6% in 2014.

Lenovo’s market share decreased from 6.6% last year to 5% in 2015.

Overall

Worldwide smartphone sales increased 13.5% compared with the same quarter last year, with 330 million new devices sold during the four-month period.